Tanium
ROLE: PHOTO EDITOR
Creative Director: Allie Fisher
Designer: Natalie Estrada
Photo Director: Rosey Lakos
Photo Editor: Allison Retina Stewart
Tanium sought out Godfrey Dadich to fully realize their strategic repositioning and revamp their visual identity. With the logomark and core red color palette as the only existing elements to retain, we were tasked with creating a brand refresh that would resonate with Tanium’s mission of navigating the complexities of data.
Our approach centered on the concept that “Visibility is Viability,” a theme that underscores Tanium’s commitment to uncovering and understanding intricate details within an often-overwhelming data landscape. To embody this idea, we introduced the motif of an “Aperture,” symbolizing the clarity and adaptability Tanium brings to diverse contexts.
This aperture concept serves as a visual metaphor for revealing the layers of complexity in data while adapting to various scenarios in which Tanium operates. By focusing on the nuanced interplay between visibility and detail, we crafted a visual identity that not only reflects Tanium’s strategic goals but also enhances its brand presence across all platforms.
