Microsoft
ROLE: PHOTO EDITOR
Art Direction: Natalie Estrada + Kassandra Zuanich
Design Director: Shawn Sprockett
Photo Editor: Allison Retina Stewart
Writer: Robert Ito
Story Editor: Chris Baker + Jared Evans
Illustration: Bernardo Henning
Data-Viz: Valerio Pallegrini
In January 2021, amidst the peak of the pandemic, Godfrey Dadich Partners embarked on a groundbreaking editorial project for Microsoft, titled WorkLab. This publication was designed to delve into the science and ingenuity of work during a transformative period. Our mission was to create a visually engaging experience that captured the essence of this pivotal moment in the world of work.
To achieve this, our team developed a strong graphic treatment for each article, aligning with the vibrant aesthetic of the WorkLab digital publication. Every issue was meticulously crafted with a distinct visual style, featuring dynamic title art and unique treatments that included portraits of the featured guests.
In this project, I collaborated closely with the internal creative team to develop a standout visual approach. We employed various techniques and overlays to streamline the imagery and give it a cohesive, branded look.
Our approach ensured that WorkLab not only captured the zeitgeist of remote and hybrid work but also stood out as a visually compelling and thought-provoking publication. This project underscores our dedication to delivering distinctive and effective visual solutions that resonate with the audience and elevate the brand’s message.
