IBM
ROLE: PHOTO EDITOR
Creative Director: Allie Fisher
Design Director: Margaret Swart
Editorial Director: Shane Michael Singh
Photo Editor: Allison Retina Stewart
At Godfrey Dadich Partners, we aimed to infuse IBM's iconic navy blue and sleek typography with an editorial approach that would connect deeply with their audience while maintaining the brand's integrity. IBM, or International Business Machines Corporation, is a leading global technology and consulting company headquartered in Armonk, New York. Established in 1911, IBM is renowned for its extensive range of offerings, including hardware, software, cloud computing, consulting services, and research and development. The company's enduring impact on the technology industry is driven by its dedication to providing integrated solutions and services to enterprises around the world.