Glossier
ROLE: PHOTO RESEARCHER
Photographer: Ben Toms
Photo Researcher: Allison Retina Stewart
Glossier is renowned for creating makeup and skincare products inspired by real people and their daily routines. For this project, my role was to translate elements from nature into visual metaphors that would embody the essence of their 'Super' campaign.
By drawing inspiration from everyday aspects of nature, I developed concepts that provided a rich visual language for the campaign, guiding photographer Ben Toms as he brought these ideas to life through his lens.
Our collaborative effort ensured that the final imagery effectively communicated the campaign’s themes, reflecting Glossier’s commitment to authenticity and everyday beauty.
