Adyen
ROLE: PHOTO EDITOR
Creative Director: Allie Fisher
Director of Photography: Rosey Lakos
Art Director: Ensley Rivers
Photo Editor: Allison Retina Stewart
Photographer: Jake Stangel
In today’s digital landscape, visual storytelling elevates brand perceptions and drives engagement. Our project with Adyen, the Amsterdam-based multi-channel payment company, stands as a testament to this power. Our goal was to craft a visually compelling narrative that showcased the efficiency and versatility of Adyen’s payment solutions, even amidst the constraints of the pandemic.
As the world grappled with social distancing and heightened caution, we faced the unique challenge of demonstrating the seamless functionality of Adyen’s payment products in scenarios where close proximity was limited. The mission was to creatively highlight how Adyen’s technology adapts and perseveres to meet the evolving needs of both businesses and consumers during these unprecedented times.
Working with the talented photographer Jake Stangel, we brought this vision to life through a series of meticulously curated sets. Collaborating closely with the creative team, I played a pivotal role in developing a cohesive and innovative approach for each scene. Our aim was to capture the nuances of how Adyen’s payment solutions integrate seamlessly into various environments, effectively communicating their reliability and efficiency.
This project underscores our commitment to delivering impactful visual content that resonates with audiences and reinforces the brand’s message.
