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ROLE: ART DIRECTOR
Creative Director: Toby Kaufmann
Art Directors: Allison Retina Stewart, Nicole Motta, Lorenna Gomez-Sanchez
Producer: Karina Dearwood
Production Company: Henstooth Productions
Studies show that authentic imagery increases engagement by 40% and strengthens brand connections with audiences. With this in mind, this shoot was driven by a commitment to capturing the vibrant, multifaceted essence of Los Angeles through the lens of its most dynamic individuals. Our mission was to highlight a diverse array of doers and shakers, each distinguished by their unique talents. This was more than just a photo shoot; it was a celebration of each subject’s human spirit and creativity that defines LA.
To bring this vision to life, we curated a diverse roster of talent in collaboration with an expert casting team. Our goal was to not only showcase their skills but also to emphasize their individuality and humanity, ensuring that each participant’s story and personality were brought to the forefront.
Working closely with acclaimed visionaries, photographer Brittany Bravo and videographer Julia Pitch, we captured a rich tapestry of images and videos. Our collaborative effort resulted in the creation of over 100 assets, which have been added to Facebook's stock and video archive, designed to enhance the app’s content library, providing a fresh, authentic representation of the diverse voices and talents that make up the community.
Photographer: Brittany Bravo
Videographer: Julia Pitch
Prop Stylist: Thoa Nguyen
Casting: Lilac Perez
Wardrobe Stylist: Jarae Holieway
Groomer 1: Nichole Servin / Groomer 2: Michaeline / Groomer 3: Tatiyana
Models: Rebel, Haze, Addison Paige, Sigourney Nunez, Bria Brown, Charline Monica, Isaiah Piche, Tirelle Baron, Kelly Perez, Jalesa Humphrey, Ahmed Johnson, Madison Mendez, Tiff Tonel, Kimmie Gordon, Melanie Nguyen, Ryan Perry, and Sai Lockett.
Additional credits: @honolulugunclub @jhenry_daily @bigalschmidt @ibawi_gabriel
